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That’s the only thing you need to focus on. Your time and your income aren’t on the same scale right now. But there is an important scale to consider: your time-to-money ratio. The scalability of a system doesn’t determine its growth it only makes it more or less capable of handling growth.Ī blog with few readers won’t make vast sums of money, regardless of its business model’s scalability. Scalability goes right along with “set it and forget it” in the big bucket of ideas to stop chasing if they don’t apply to you. It means that your income can keep on growing, not limited by the hours in the day or your inability to be in two places at once. The point of blog monetization strategies is typically to make money in a way that keeps on scaling up as your traffic and engagement grow to mythic proportions… but what do you do if your blog hasn’t hit the big time? Stop chasing scalability Monetizing is actually costing you money, in the form of time you could have spent on more effective revenue-generating tasks. It’s failing because the time you’re putting in isn’t equalled by the money coming out. It’s a blog-supported business, and it’s failing. What you’ve got there isn’t passive income. If you’re labouring over a blog with few subscribers and low traffic, trying to scrape another half a percent on your affiliate conversion rate or posting three times a day to boost page views, you’re on the wrong track. But a few dollars more isn’t worth hours more of your time, is it? How to know when you’re wasting your time Most bloggers that make money at all will always wish to make a few dollars more. I was on the wrong track, and so are you. And I make a good full-time income on part-time hours. I only check my traffic analytics if there’s a specific question I want to answer. Now, I don’t waste time fiddling around with ad code and affiliate dashboards. Believe me: I’ve been right there with you. Not only that, but your blog still isn’t making quite as much money as you’d like. You’re spending too much time on your blog, and it’s starting to feel like hard work.
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